A nonpartisan group of academics and reporters hold a panel discussion at the Brookings Institution on tools for evaluating campaign ads, both from the campaigns themselves and from parties, super PACs, and other groups.
The speakers discussed how to evaluate effectiveness, messaging, and fairness, and how to measure the impact of Super PAC spending.
The panelists are John Geer, Professor of Political Science at Vanderbilt University; Ken Goldstein, President of Kantar Media, a media and marketing research firm; Jeremy Peters, National Political Correspondent at the New York Times; Doug Rivers, Professor of Political Science at Stanford University and the Chief Innovations Officer at YouGov; and Lynn Vavreck, Professor of Political Science at UCLA.
Darrell M. West, Vice President and Director of Governance Studies at the Brookings Institution, moderated the discussion.