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Life Portrait of Richard M. Nixon
In the thirty-sixth in a series on American presidents scholars and historians talked the life and career of Richard Nixon. Among the issues they discussed were his family life, his early political career, his foreign policy, and the Watergate scandal and his subsequent resignation. During the program video footage, still photographs and artifacts relating to the Nixon presidency were shown. A librarian was interviewed over the telephone and guests responded to viewer comments and questions.2,888 views
Edward Bernays and Corporate Public Relations
University of Michigan professor David Hancock talked about Edward Bernays and the rise of corporate public relations. Edward Bernays was a pioneer in the field of public relations and marketing. His beliefs were influenced by his uncle Sigmund Freud and he believed that public sentiment could be manipulated as a result of what he termed a “herd instinct.” Bernays was responsible for many notable public relations campaigns, especially his efforts in the 1930s to increase the numbers of women smokers for Lucky Strike cigarettes.1,212 views