C-SPAN: 2006 Congressional and Governor's Races

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PEW FINDINGS
C-SPAN AUDIENCE FINDINGS

Based on the Pew Research Center for the People & the Press 2006 News Consumption and Believability Study
 
 
52 MILLION AMERICANS WATCH C-SPAN *
C-SPAN estimate based on Pew Research Survey of News Audiences

 
C-SPAN AUDIENCE HAS DIVERSE POLITICAL IDEOLOGIES
When asked their ideological beliefs, C-SPAN's audience ranged across all ideological groups; 33% said they were conservative, 38% moderate and 24% liberal.

 
56% OF C-SPAN's VIEWING AUDIENCE IS UNDER THE AGE OF 50 *
Among C-SPAN viewers reporting their age, 56% indicated they were under 50

 
C-SPAN VIEWERS HAVE WIDE-RANGING INTERESTS
When measured against audiences of the four cable news networks (CNN, CNBC, Fox News Channel and MSNBC), regular viewers of C-SPAN had the highest percentage of interest in a majority of topic areas such as religion, consumer news, local community news, science and technology, and culture and the arts.

 
C-SPAN VIEWERS CLOSELY FOLLOW GOVERNMENT AND POLITICS
Not surprisingly, regular C-SPAN viewers scored the highest by far in their interest in news about Washington (7% higher than next nearest network); and news about local government (4% higher than next closest).

 
C-SPAN VIEWERS ARE VERY INTERESTED IN INTERNATIONAL NEWS
Among regular C-SPAN viewers, 71% say they watch international news "most of the time" as compared to a national average of 39%.

 
C-SPAN IS A TRUSTED NEWS OUTLET
C-SPAN ranked third out of a list of 11 broadcast news outlets (joining CNN and 60 Minutes) to make the list of "most trusted sources."

 
C-SPAN VIEWERS ARE COLLEGE-EDUCATED
Viewers of C-SPAN are much more likely to have a college degree at 36%, nine points higher than the national average and more than Fox News Channel (23%), CNN (28%), CNBC (30%) and MSNBC (31%). Among people who watch C-SPAN regularly, 58% are male.

 
* Note: C-SPAN is defining viewing audience as adults 18+ that are "regular" and "sometimes" viewers of the network.


   WEB RESOURCES >>
Congress
Congressional Directory, House, Senate, House Roll Calls, Senate Roll Calls, CQ Politics, Capitol Spotlight ...
 
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Four-month archive of links from our "Featured Links" section
 
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