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Annenberg School for Communication

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    Presidential Election Focus Group

    A voter focus group discussed the 2004 presidential election. Mr. Hart moderated the session. Hart Research and the Annenberg School at the University of Pennsylvania…

    136 views
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    Campaign Rhetoric and Media Coverage

    Participants talked about the Campaign Discourse Mapping Project, in which they analyzed the rhetoric from both candidates, journalists and the public in four presidential elections: 1960,…

    137 views
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    John Chancellor Tribute

    In a ceremony establishing a new award for excellence in broadcast journalism in John Chancellor’s name, several former colleagues paid tribute to his long and noteworthy career…

    170 views
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    Media Coverage of Political Ads

    The panelists discussed how the news media reports on political advertisements.

    68 views
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    Media Analysis of Political Ads

    The guests discussed the effectiveness of positive and negative political advertisements. Advertisements from the 1988 presidential campaign were shown.

    111 views