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    E-Cigarette Marketing

    Industry representatives and anti-tobacco advocates testified on e-cigarette marketing practices designed to appeal to children. In addition, the hearing also focused on the health…

    1,183 views
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    Energy Drink Marketing Strategy

    Medical experts and business executives testified on the ways that that “energy ” drink companies market their products toward children.

    1,423 views
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    Book Discussion on The Daily You

    Joseph Turow talked about his book, The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth, in which he looks at the power of the advertising industry in…

    458 views
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    Book Discussion on Glock: The Rise of America's Gun

    Paul Barrett reports on the creation and ubiquitous use of the Glock pistol, now used by two-thirds of American police departments. The gun, designed on 1982 by an Austrian curtain-rod…

    1,863 views
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    After Words with Ronald Bishop

    Using a myriad of examples from popular American culture, Ronald Bishop presented the many ways in which media attempts to persuade the public that more is not only better, it is necessary…

    1,088 views
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    Book Discussion on Pornland

    Gail Dines, sociology and women’s studies professor at Wheelock College, presents her research on the social and cultural impact that pornography plays in American…

    2,410 views
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    Internet Profiling and Advertising Practices

    Panelists talked about ways that U.S. industry has responded to consumer privacy concerns by increasing transparency and user choice on profiling and advertising practices. Topics…

    410 views
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    World War I Marketing Techniques

    Eli Paul talked about the role in which marketing techniques-specifically printed posters-were used in shaping public opinion about the American involvement in World War I. The program was…

    620 views
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    Book Discussion on Obsessive Branding Disorder

    Lucas Conley talked about his book, OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion, published by PublicAffairs. In his book Mr. Conley…

    123 views
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    Book Discussion on iSpy: Surveillance and Power in the Interactive Era

    Mark Andrejevic talked about his book iSpy: Surveillance and Power in the Interactive Era, published by University Press of Kansas. He explained how corporations gather information…

    588 views
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    Marketing to Children Panel 2

    The Campaign for a Commercial-Free Childhood held a forum titled, “Consuming Kids: How Marketing Undermines Children’s Health, Values and Behavior.” The panelists talked…

    105 views
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    Marketing to Children Panel 1

    The Campaign for a Commercial-Free Childhood held a forum titled, “Consuming Kids: How Marketing Undermines Children’s Health, Values and Behavior.” The panelists talked…

    98 views
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    Alcohol Marketing

    Mr. Doyle talked about a recent report, from the National Association of Sciences, calling for more stringent regulations on how alcohol is marketed and sold and increased taxes on…

    96 views
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    Book Discussion on Branded: The Buying and Selling of Teenagers

    Ms. Quart discussed her book Branded: The Buying and Selling of Teenagers, published by Perseus Publishing, with Diane Rehm. According to Ms. Quart, the youth market has…

    343 views
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    Entertainment Industry Marketing

    Senators spoke to reporters about marketing adult entertainment to children and proposed legislation that would penalize companies who engage in such marketing over the…

    34 views
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    Beer and Politics

    Participating by video feed, Ms. Katz talked about the involvement of the brewing company in national politics and other issues facing alcoholic beverage companies, including drinking…

    85 views
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    Advocacy Advertising

    Mr. Teinowitz talked about how advertising affects the debate of major issues in Washington. He focused on the advertising against the Clinton health care reform in 1994. He also…

    50 views
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    Advertising and the Internet

    Marketing experts talked about the Internet and the advertising industry. Among the issues they discussed were the pace of growth of Internet businesses, marketing strategies for web…

    47 views
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    Media Advertising and Youth Violence

    President Clinton announced that the administration would conduct an investigation into the entertainment industry’s advertising practices. He said that the Justice Department…

    114 views
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    Sweepstakes Fraud

    Ms. Mannix talked about the number of people who have been taken advantage of by sweepstakes mailings. She explained why people, particularly elderly people, are deceived by the…

    35 views
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