Book Discussion on Beijing Jeep

Mr. Mann examined an American-Chinese joint
business venture in [Beijing Jeep: The Short, Unhappy Romance of
American Business in… read more

Mr. Mann examined an American-Chinese joint

business venture in [Beijing Jeep: The Short, Unhappy Romance of

American Business in China]. Mann chronicled the relationship between

the American Motors Corporation and the Chinese government in their

production of Jeep motor vehicles. In his book he described the

economic and cultural difficulties encountered in the relationship.

What Western business saw as a vast potential market in China, soon

gave way to the reality of daily business negotiations that were

hindered by unforeseen obstacles. close

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Book Discussion on Beijing Jeep

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Program ID:
11021-1
Category:
Booknotes
Format:
Booknotes
Location:
Washington, District of Columbia, United States
First Aired:
Feb 4, 1990
Last Aired:
Jul 14, 2007

Airing Details

  • Feb 04, 1990 | 8:01pm EST | C-SPAN 1
  • Feb 05, 1990 | 12:53am EST | C-SPAN 1
  • Feb 05, 1990 | 3:24am EST | C-SPAN 2
  • Feb 05, 1990 | 6:11am EST | C-SPAN 1
  • Jul 14, 2007 | 6:00pm EDT | C-SPAN 2
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Book Discussion on Beijing Jeep

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