Book Discussion on Branded: The Buying and Selling of Teenagers

Ms. Quart discussed her book Branded: The Buying and Selling of Teenagers, published by Perseus Publishing, with Diane… read more

Ms. Quart discussed her book Branded: The Buying and Selling of Teenagers, published by Perseus Publishing, with Diane Rehm. According to Ms. Quart, the youth market has proven to be a lucrative segment of American business. Statistics confirm that over thirty million teens now spend upwards of $153 billion a year on items such as clothing, CDs and makeup. Ms. Quart asserts that corporations regularly attempt to purchase time and space for product-placement in high schools. She points out that textbooks mention name brand cookies and young athletes not only compete in gyms decorated with advertising but also solve math problems featuring merchandise logos. The book examines advertising campaigns that target teens and the negative consequences of those marketing techniques. She responded to telephone calls and electronic mail from the audience. close

*The transcript for this program was compiled from uncorrected Closed Captioning.

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Book Discussion on Branded: The Buying and Selling of Teenagers

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Program ID:
162165-1
Category:
Public Affairs Event
Format:
Broadcast
Location:
Washington, District of Columbia, United States
First Aired:
Mar 8, 2003
Last Aired:
Jun 23, 2003

Airing Details

  • Mar 08, 2003 | 10:57am EST | C-SPAN 2
  • Apr 19, 2003 | 8:01am EDT | C-SPAN 2
  • May 18, 2003 | 2:01pm EDT | C-SPAN 2
  • Jun 23, 2003 | 2:00am EDT | C-SPAN 2
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