How Public Policy Influences Business

Mr. Dilenschneider heads one of the world’s largest public relations and marketing corporations. He talked about being in… read more

Mr. Dilenschneider heads one of the world’s largest public relations and marketing corporations. He talked about being in the center of the world’s problems to make a difference. The Persian Gulf war was used as an example of how major events can have far-reaching impacts. He said, “The 1990's are going to be the time when the power of ideas and when the power of public opinion becomes recognized for what it really is- the prime mover in society.” As such, public policy, influenced by public opinion, will directly affect how businesses can operate. He talked about the career possibilities in business, marketing and public relations. close

Javascript must be enabled in order to access C-SPAN videos.

People in this video

Hosting Organization

More information about

How Public Policy Influences Business

31 Views
Program ID:
17405-1
Category:
Public Affairs Event
Format:
Speech
Location:
Washington, District of Columbia, United States
First Aired:
Apr 3, 1991
Last Aired:
Apr 6, 1991

Airing Details

  • Apr 03, 1991 | 9:43pm EST | C-SPAN 2
  • Apr 04, 1991 | 9:30am EST | C-SPAN 1
  • Apr 04, 1991 | 5:10pm EST | C-SPAN 2
  • Apr 05, 1991 | 4:55am EST | C-SPAN 1
  • Apr 06, 1991 | 11:40am EST | C-SPAN 2
  • Apr 06, 1991 | 10:30pm EST | C-SPAN 1
Purchase a DVD or Download

How Public Policy Influences Business

  • DVD
    Length:
    00:39:00
    Price:
    $29.95
    Add to Cart
  • MP3 audio
    Length:
    00:39:00
    Price:
    $0.99
    Add to Cart