Consuming Passions: Shopping and Brand Names

Panelists talked about brand marketing and shopping and their effects on the community. They discussed their books and the… read more

Panelists talked about brand marketing and shopping and their effects on the community. They discussed their books and the relationship between mass consumer marketing and city planning. The authors argue that companies target teens because their demographic consumes the most. They spend their own money, as well as that of their parents, on merchandise that they see in advertisements aimed at their demographic. The stores most affected by the surge in revenue are the stores that expand into areas of the community with the most demand. This is one reason for the increase in establishments of strip malls, large shopping centers, and restaurants. The event was moderated by James Tolbert, the Director of Neighborhood Planning for the city of Charlottesville, Virginia. After the presentation, the authors answered questions from members of the audience.

Alissa Quart is the author of Branded: The Buying and Selling of Teenagers, published by Perseus Publishing, and Ann Satterthwaite, a city planner in Washington, D.C., is the author of Going Shopping: Consumer Choices and Community Consequences, published by Yale University Press.

McIntire Room, Central Library close

*The transcript for this program was compiled from uncorrected Closed Captioning.

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  • James Tolbert Director Charlottesville, VA->Neighborhood Planning
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Consuming Passions: Shopping and Brand Names

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Program ID:
175668-2
Category:
Public Affairs Event
Format:
Forum
Location:
Charlottesville, Virginia, United States
First Aired:
Mar 29, 2003
Last Aired:
Aug 4, 2003

Airing Details

  • Mar 29, 2003 | 8:01am EST | C-SPAN 2
  • Jun 29, 2003 | 2:34am EDT | C-SPAN 2
  • Aug 04, 2003 | 4:59am EDT | C-SPAN 2
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