Prescription Drug Advertising

Participants talked about advertising and marketing of prescription drugs. Among the issues they addressed were the impact of advertising on… read more

Participants talked about advertising and marketing of prescription drugs. Among the issues they addressed were the impact of advertising on consumers and the health care industry, the costs of direct-t0-consumer advertising, and regulation of the practice. They also talked about how drugs are advertised in New Zealand and compared the practices in the two countries. Following prepared remarks they answered questions from the audience. close

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People in this video

  • Robert Leitman Senior Vice President Lou Harris and Associates
  • Ed Slaughter Director Prevention Magazine->Research
  • Glen Wiggs Executive Director New Zealand->Advertising Standards Authority
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Prescription Drug Advertising

112 Views
Program ID:
176782-1
Category:
Public Affairs Event
Format:
Forum
Location:
Washington, District of Columbia, United States
First Aired:
May 27, 2003 | 1:32pm EDT | C-SPAN 1
Last Aired:
Jun 02, 2003 | 7:10pm EDT | C-SPAN 3

Airing Details

  • May 27, 2003 | 1:32pm EDT | C-SPAN 1
  • May 27, 2003 | 3:09pm EDT | C-SPAN 1
  • May 27, 2003 | 9:56pm EDT | C-SPAN 2
  • May 28, 2003 | 2:40am EDT | C-SPAN 2
  • May 28, 2003 | 11:01am EDT | C-SPAN 2
  • Jun 02, 2003 | 5:40pm EDT | C-SPAN 3
  • Jun 02, 2003 | 7:10pm EDT | C-SPAN 3
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Prescription Drug Advertising

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