Prescription Drug Advertising
Participants talked about advertising and marketing of prescription drugs. Among the issues they addressed were the impact of advertising on… read more
Participants talked about advertising and marketing of prescription drugs. Among the issues they addressed were the impact of advertising on consumers and the health care industry, the costs of direct-t0-consumer advertising, and regulation of the practice. They also talked about how drugs are advertised in New Zealand and compared the practices in the two countries. Following prepared remarks they answered questions from the audience. close
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