Direct-to-Customer Prescription Drug Advertising

Witnesses testified about prescription drug advertising. Among the issues they addressed were the impact of advertising on costs and sales, providing accurate information in advertisements, and the effects of advertising on patient care.

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  • Powell, Marjorie Senior Assistant Pharmaceutical Rsrch and Mfrs of America->General Counsel
  • Relman, Arnold Professor Harvard University->Medical School
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Direct-to-Customer Prescription Drug Advertising

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Program ID:
177505-1
Category:
Senate Committee
Format:
Senate Committee
Location:
Washington, District of Columbia, United States
First Aired:
Jul 22, 2003
Last Aired:
Jul 30, 2003

Airing Details

  • Jul 22, 2003 | 9:46pm EDT | C-SPAN 2
  • Jul 23, 2003 | 12:39am EDT | C-SPAN 2
  • Jul 24, 2003 | 3:01pm EDT | C-SPAN 3
  • Jul 29, 2003 | 6:37pm EDT | C-SPAN 3
  • Jul 30, 2003 | 4:07am EDT | C-SPAN 2
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Direct-to-Customer Prescription Drug Advertising

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