Book Discussion on The End of Detroit

Micheline Maynard talked about her book, The End of Detroit: How the Big Three Lost Their Grip on the American Car Market, published by… read more

Micheline Maynard talked about her book, The End of Detroit: How the Big Three Lost Their Grip on the American Car Market, published by Doubleday. The book chronicled how the Big Three Detroit auto companies (Chrysler, Ford, and General Motors), which once dominated the American vehicle market, had lost market share as a result of increasing competition from imports. Ms. Maynard pointed to several reasons for this decline, including the Big Three’s focus on making SUVs instead of cars, efforts by foreign companies to learn about the American market, and a significant decline in the “buy American” attitude. Following her presentation, Ms. Maynard answered questions from the audience. close

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*The transcript for this program was compiled from uncorrected Closed Captioning.

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Book Discussion on The End of Detroit

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Program ID:
178839-1
Category:
Public Affairs Event
Format:
Speech
Location:
Ann Arbor, Michigan, United States
First Aired:
Oct 25, 2003
Last Aired:
Feb 3, 2007

Airing Details

  • Oct 25, 2003 | 10:01pm EDT | C-SPAN 2
  • Oct 26, 2003 | 3:33pm EST | C-SPAN 2
  • Jan 25, 2004 | 6:01am EST | C-SPAN 2
  • Feb 21, 2004 | 9:59am EST | C-SPAN 2
  • Feb 03, 2007 | 10:14am EST | C-SPAN 2
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