Book Discussion on The Real Thing: The Coca-Cola Company

Ms. Hays talked about her new book, The Real Thing: Truth and Power at the Coca-Cola Company. Ms. Hays is a New York Timesread more

Ms. Hays talked about her new book, The Real Thing: Truth and Power at the Coca-Cola Company. Ms. Hays is a New York Times reporter who has followed the Coca-Cola Company for years. The book provides a history of the Coca-Cola brand, from it’s creation after the Civil War, the independent bottling partnership beginning in the 1920s, the creation of New Coke during the time of the Pepsi Challenge, to the current management’s attempts to recover after financial woes. She described 100 years of the company’s history, changes in its culture, and Coca-Cola’s status as a symbol of freedom. close

*The transcript for this program was compiled from uncorrected Closed Captioning.

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Book Discussion on The Real Thing: The Coca-Cola Company

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Program ID:
181013-1
Category:
Booknotes
Format:
Public Affairs Event
Location:
Washington, District of Columbia, United States
First Aired:
Mar 21, 2004
Last Aired:
Feb 7, 2009

Airing Details

  • Mar 21, 2004 | 7:59pm EST | C-SPAN 1
  • Mar 21, 2004 | 10:59pm EST | C-SPAN 1
  • Mar 22, 2004 | 6:00am EST | C-SPAN 1
  • Apr 09, 2005 | 7:00pm EDT | C-SPAN 2
  • Feb 07, 2009 | 6:00pm EST | C-SPAN 2
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