Book Discussion on The People's Tycoon: Henry Ford and the American Century

Steven Watts talked about his biography The People’s Tycoon: Henry Ford and the American Century, published by Alfred A.… read more

Steven Watts talked about his biography The People’s Tycoon: Henry Ford and the American Century, published by Alfred A. Knopf. In it he writes that the automobile pioneer was the man who first envisioned America as a nation of unparalleled consumerism. The book covers Henry Ford’s modest beginnings in rural Michigan and his rise to power, becoming one of America’s wealthiest businessmen as well as a global celebrity. The author talked about Henry Ford’s anti-Semitism, his relationship with world leaders such as Lenin and Woodrow Wilson, his quest to improve the lives of the common man, and his belief in consumerism. He answered questions from members of the audience. close

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*The transcript for this program was compiled from uncorrected Closed Captioning.

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  • Watts, Steven Professor University of Missouri, Columbia->History Department

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Book Discussion on The People's Tycoon: Henry Ford and the American Century

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Program ID:
189157-1
Category:
Public Affairs Event
Format:
Speech
Location:
Washington, District of Columbia, United States
First Aired:
Oct 3, 2005
Last Aired:
Jul 22, 2012

Airing Details

  • Oct 03, 2005 | 6:44am EDT | C-SPAN 2
  • Nov 26, 2005 | 5:45pm EST | C-SPAN 2
  • Jan 03, 2006 | 3:14am EST | C-SPAN 2
  • Jan 28, 2006 | 11:59am EST | C-SPAN 2
  • Aug 27, 2010 | 9:30pm EDT | C-SPAN 2
  • Aug 28, 2010 | 12:56am EDT | C-SPAN 2
  • Jul 22, 2012 | 6:15pm EDT | C-SPAN 2
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