After Words with Frank Luntz
Frank Luntz talked about his book Words That Work: It’s Not What You Say, It’s What People Hear, published by… read more
Frank Luntz talked about his book Words That Work: It’s Not What You Say, It’s What People Hear, published by Hyperion. The guest interviewer was John McCaslin. Topics included John Kerry’s 2004 presidential campaign, Luntz’s examples of “greatest speeches,” words not to use in political speeches, President Bush’s speeches, and 2008 presidential candidates.
Political pollster and strategist Frank Luntz is CEO of Luntz, Maslansky Strategic Research, a market research and communications consultancy firm. Mr. Luntz, whose clients have included Newt Gingrich and Rudy Giuliani, was one of the architects of the Republican takeover of the House of Representatives in 1994.
Josh McCaslin is the author of Inside The Beltway: Offbeat Stories, Scoops, and Shenanigans from Around the Nation’s Capital, published by WND Books. The book is a collection of stories from Mr. McCaslin’s “Inside the Beltway” columns in the Washington Times. close
*The transcript for this program was compiled from uncorrected Closed Captioning.
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