Book Discussion on The Averaged American

Sarah Igo talked about her book, The Averaged American: Surveys, Citizens, and the Making of a Mass Public, published by Harvard University… read more

Sarah Igo talked about her book, The Averaged American: Surveys, Citizens, and the Making of a Mass Public, published by Harvard University Press. She argued that opinion polls, sex surveys, and consumer research are a 20th-century innovation that changed the way Americans think about themselves. Studies such as the Gallup Poll and the Kinsey Reports prompted Americans to begin defining themselves and their nation in terms of majority opinion and mainstream beliefs. After her presentation she responded to audience members' questions. close

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*The transcript for this program was compiled from uncorrected Closed Captioning.

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Book Discussion on The Averaged American

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Program ID:
197089-1
Category:
Public Affairs Event
Format:
Speech
Location:
Washington, District of Columbia, United States
First Aired:
Mar 24, 2007
Last Aired:
Apr 22, 2007

Airing Details

  • Mar 24, 2007 | 10:14am EDT | C-SPAN 2
  • Mar 26, 2007 | 2:01am EDT | C-SPAN 2
  • Apr 07, 2007 | 4:00pm EDT | C-SPAN 2
  • Apr 22, 2007 | 6:58am EDT | C-SPAN 2
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