Book Discussion on The Real Pepsi Challenge

Seven years before Jackie Robinson broke baseball’s color barrier in 1947, a group of African-American businessmen was hired by… read more

Seven years before Jackie Robinson broke baseball’s color barrier in 1947, a group of African-American businessmen was hired by Pepsi-Cola Co. in Queens, New York becoming among the first African-Americans to work in professional jobs in corporate America. New York University’s Institute of African American Affairs (IAAA) hosted a roundtable discussion, “Breaking the Color Barrier in Corporate America,” that included one of these pioneers. Also part of the panel was Stephanie Capparell, who chronicled this period in her book, The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business, published by Free Press. After their discussion the participants responded to audience members' questions. close

*The transcript for this program was compiled from uncorrected Closed Captioning.

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  • Joan Harris Associate Director New York University->Institute of African Amer. Affairs
  • Pamela Newkirk Associate Professor New York University->Journalism
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Book Discussion on The Real Pepsi Challenge

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Program ID:
197656-1
Category:
Public Affairs Event
Format:
Roundtable
Location:
New York, New York, United States
First Aired:
Apr 21, 2007
Last Aired:
Sep 4, 2007

Airing Details

  • Apr 21, 2007 | 3:59pm EDT | C-SPAN 2
  • May 19, 2007 | 7:01pm EDT | C-SPAN 2
  • Sep 04, 2007 | 6:30am EDT | C-SPAN 2
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