Book Discussion on Microtrends

Mark Penn talked about his book Microtrends: The Small Forces Behind Tomorrow’s Big Changes, published by Twelve. Mr. Penn… read more

Mark Penn talked about his book Microtrends: The Small Forces Behind Tomorrow’s Big Changes, published by Twelve. Mr. Penn discussed his theory that special interest groups that contain a small percentage of people (1% of the population) can wield great social and political change. In his book Mr. Penn reports on 70 such societal identity groups and how they are changing our social structure. Mr. Penn responded to questions from members of the audience. close

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*The transcript for this program was compiled from uncorrected Closed Captioning.

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Book Discussion on Microtrends

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Program ID:
202271-1
Category:
Public Affairs Event
Format:
Speech
Location:
New York, New York, United States
First Aired:
Feb 17, 2008
Last Aired:
Mar 24, 2008

Airing Details

  • Feb 17, 2008 | 8:56am EST | C-SPAN 2
  • Feb 17, 2008 | 3:41pm EST | C-SPAN 2
  • Feb 24, 2008 | 6:00am EST | C-SPAN 2
  • Mar 24, 2008 | 11:52pm EDT | C-SPAN 2
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