Measuring Public Opinion
Various methods of measuring and analyzing public opinion were detailed.
*The transcript for this program was compiled from uncorrected Closed Captioning.
Images, Ideas, and Ideology
This discussion looked at the shifting balance of power between the two major American political parties and the role…
Using Political Polls in Campaigns
Mr. Garin emphasized the importance of candidates using the results from political polls while running their…
Polling in Election Campaigns
Richard Wirthland and Celinda Lake discussed the importance of polling in presidential elections. They also…
American Voter Sentiment Poll Results
Paychex Inc., a public company that provides business services to American firms, sponsored a poll on American voter…