Campaign Strategy, Theme, and Message

David Winston talked about developing a strategy, theme, and message for a political campaign. In his remarks he spoke about decision making, problem solving and goal setting. He also answered questions from the students.

*The transcript for this program was compiled from uncorrected Closed Captioning.

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American University's Campaign Management Institute

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Campaign Strategy, Theme, and Message

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Program ID:
283063-1
Category:
Public Affairs Event
Format:
Speech
Location:
Washington, District of Columbia, United States
First Aired:
Dec 31, 2008
Last Aired:
Jan 12, 2009

Airing Details

  • Dec 31, 2008 | 10:52am EST | C-SPAN 2
  • Jan 12, 2009 | 6:30pm EST | C-SPAN 3
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Campaign Strategy, Theme, and Message

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