Book Discussion on Free: The Future of a Radical Price

Chris Anderson talked about his book Free: The Future of a Radical Price (Hyperion; July 7, 2009). He explored the next revolution in… read more

Chris Anderson talked about his book Free: The Future of a Radical Price (Hyperion; July 7, 2009). He explored the next revolution in business, which is making more money by initially providing products for free. This is most relevant in the software industry and digital media, because it can be so easy to steal what is readily available on a computer and/or on the web. The idea, said Mr. Anderson, is to get one addicted to the stolen/free product, then charge for it. Mr. Anderson talked about the history of cross subsidies, free premiums, and other retail models, including the effects of piracy. He also talked about current enterprises such as Google and Twitter. Mr. Anderson was interviewed on stage by Kai Ryssdal. He then responded to questions from members of the audience.

Chris Anderson is the editor-in-chief of Wired magazine. He is the author of The Long Tail: Why the Future of Business Is Selling Less of More.

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Book Discussion on Free: The Future of a Radical Price

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Program ID:
287901-1
Category:
Public Affairs Event
Format:
Interview
Location:
Los Angeles, California, United States
First Aired:
Jul 26, 2009
Last Aired:
Oct 12, 2009

Airing Details

  • Jul 26, 2009 | 8:03pm EDT | C-SPAN 2
  • Jul 27, 2009 | 7:03am EDT | C-SPAN 2
  • Aug 17, 2009 | 9:24pm EDT | C-SPAN 2
  • Aug 18, 2009 | 4:41am EDT | C-SPAN 2
  • Oct 12, 2009 | 2:00am EDT | C-SPAN 2
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