Book Discussion on Googled: The End of the World as We Know It
Ken Auletta talked about his book Googled: The End of the World as We Know It (Penguin; November 3, 2009). In the book he provides a full… read more
Ken Auletta talked about his book Googled: The End of the World as We Know It (Penguin; November 3, 2009). In the book he provides a full account of how Google came to be a new-media giant. He discusses the engineering ideas that gave birth to the Google world and also the private lives of the company’s founders Larry Page and Sergey Brin. Topics included the differences between Google and Microsoft and the challenges facing the company. He responded to questions from members of the audience at Google headquarters.
Ken Auletta has been the “Annals of Communication” columnist for The New Yorker since 1992. Mr. Auletta is the author of several books, including Greed and Glory on Wall Street; The Highwaymen: Warriors of the Information Superhighway; World War 3.0; and The Underclass. He has written for various newspapers and magazines and appears regularly as a television interviewer and analyst. close
*The transcript for this program was compiled from uncorrected Closed Captioning.
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- Auletta, Ken Columnist New Yorker Magazine->Telecommunications
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