Messaging in Lobbying Campaigns

Patrick Griffin detailed the process of developing and implementing a strategic campaign message. He began the session by asking… read more

Patrick Griffin detailed the process of developing and implementing a strategic campaign message. He began the session by asking students questions about strategic messaging. In his remarks he provided examples of ways to frame issues, such as the military’s “Don’t Ask, Don’t Tell” policy on gay and lesbians as a civil rights debate, or referring to the estate tax as a “death tax.” close

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*The transcript for this program was compiled from uncorrected Closed Captioning.

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Messaging in Lobbying Campaigns

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Program ID:
297264-4
Category:
Public Affairs Event
Format:
Forum
Location:
Washington, District of Columbia, United States
First Aired:
Dec 29, 2010
Last Aired:
Jan 5, 2011

Airing Details

  • Dec 29, 2010 | 3:16pm EST | C-SPAN 2
  • Dec 30, 2010 | 8:21am EST | C-SPAN 2
  • Dec 30, 2010 | 6:42pm EST | C-SPAN 3
  • Jan 04, 2011 | 11:00pm EST | C-SPAN 3
  • Jan 05, 2011 | 5:02am EST | C-SPAN 3
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