Which Party is Winning "The Message War"?
Frank Luntz talked about his new book Win: The Principles That Take Your Business From Ordinary to Extraordinary. He describes the 11 most… read more
Frank Luntz talked about his new book Win: The Principles That Take Your Business From Ordinary to Extraordinary. He describes the 11 most powerful words and phrases for 2011, and which political party is winning the “message wars” heading into key budget talks to avert a government shutdown. He also responded to telephone calls and electronic communications.
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