Book Discussion on Onward

Howard Schultz, chairman, president and chief executive officer of Starbucks, recounts his return to a leadership position in the company… read more

Howard Schultz, chairman, president and chief executive officer of Starbucks, recounts his return to a leadership position in the company in 2008 after an eight year absence .Mr. Schultz reports on the set backs that the company has faced during the economic recession, his thoughts on Starbuck’s deviation from its original concept, its first economic losses, and his decisions that returned the company to profitability. Howard Schultz was interviewed and responded to questions submitted by members of the audience at a breakfast meeting of the Greater Washington Board of Trade at the Capital Hilton in Washington, D.C. close

*The transcript for this program was compiled from uncorrected Closed Captioning.

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Book Discussion on Onward

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Program ID:
299063-1
Category:
Public Affairs Event
Format:
Interview
Location:
Washington, District of Columbia, United States
First Aired:
Apr 24, 2011
Last Aired:
Jun 5, 2011

Airing Details

  • Apr 24, 2011 | 7:03pm EDT | C-SPAN 2
  • Apr 30, 2011 | 10:00am EDT | C-SPAN 2
  • May 09, 2011 | 4:03am EDT | C-SPAN 2
  • Jun 05, 2011 | 9:16am EDT | C-SPAN 2
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