The 1964 Daisy Girl Advertisement

On September 7, 1964, at approximately 9:50 p.m. NBC ran an ad for the presidential election campaign of Lyndon Johnson. The… read more

On September 7, 1964, at approximately 9:50 p.m. NBC ran an ad for the presidential election campaign of Lyndon Johnson. The advertisement, featuring a little girl plucking a daisy followed by images of nuclear destruction, became known as The Daisy Girl Ad, and is often cited as one of the most important campaign commercials ever created. Professor Robert Mann, author of the book Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad that Changed American Politics, was joined in discussion by the actress who portrayed the Daisy Girl and the commercial’s art director. The campaign commercial, originally called "Peace, Little Girl, and several other ads from the Johnson campaign were shown. The panelists also responded to questions submitted by members of the audience. close

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*The transcript for this program was compiled from uncorrected Closed Captioning.

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  • Mann, Robert Co-Director Louisiana State University->Reilly Center for Media & Public Affairs
  • Myers, Sidney Senior Art Director (Former) Doyle Dane Bernbach
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The 1964 Daisy Girl Advertisement

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Program ID:
302628-1
Category:
Public Affairs Event
Format:
Forum
Location:
Baton Rouge, Louisiana, United States
First Aired:
Dec 27, 2011
Last Aired:
Sep 9, 2012

Airing Details

  • Dec 27, 2011 | 10:02pm EST | C-SPAN 3
  • Dec 28, 2011 | 2:05am EST | C-SPAN 3
  • Dec 28, 2011 | 6:08am EST | C-SPAN 3
  • Jan 07, 2012 | 1:03pm EST | C-SPAN 3
  • Jan 08, 2012 | 6:01am EST | C-SPAN 3
  • Jan 09, 2012 | 2:04am EST | C-SPAN 3
  • Sep 08, 2012 | 7:02pm EDT | C-SPAN 3
  • Sep 08, 2012 | 11:02pm EDT | C-SPAN 3
  • Sep 09, 2012 | 12:02pm EDT | C-SPAN 3
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