Targeted Political Ads
Kenneth Goldstein talked about the latest technologies in customized political advertising used by political parties and election… read more
Kenneth Goldstein talked about the latest technologies in customized political advertising used by political parties and election campaigns, including microtargeting. Microtargeting uses direct marketing data mining, i.e., online and office data collection, to track individual voters and identify potential supporters. He also responded to telephone calls and electronic communications. Candidates' ads were shown throughout the program.
C-SPAN Radio’s Nancy Calo read news headlines at the end of the program. close
*The transcript for this program was compiled from uncorrected Closed Captioning.
People in this video
- Kenneth Goldstein Professor University of Wisconsin-Madison->Political Science
More Videos From
Washington JournalMore Videos
Negative Campaign Ads in 2012
Kenneth Goldstein compared the campaign ads of President Obama and Mitt Romney thus far in the presidential campaign,…
Negative Political Advertising
Speakers talked about the impact of negative political advertising on the 2012 election. Topics included the…
Telephone lines were open for comments on the New Hampshire primary.
A campaign ad by Governor Rick Perry was…
Role of Christian Conservatives in the Iowa Caucuses
Steve Scheffler, president of the Iowa Faith and Freedom Coalition, spoke by uplink from Des Moines, Iowa, about the…