Book Discussion on American Icon

Bryce Hoffman recounts Ford Motor Company’s business practices under chief executive officer Allan Mulally from 2006 to 2011. The… read more

Bryce Hoffman recounts Ford Motor Company’s business practices under chief executive officer Allan Mulally from 2006 to 2011. The author examines the auto bailout allocated by Congress in 2008 and accepted by Ford’s competitors, General Motors and Chrysler, and Ford’s plans to re-imagine their corporate culture and products. Mr. Hoffman was given access to Allan Mullay’s personal documents and interviewed over one-hundred people involved in the company’s overhaul, from executive chairman Bill Ford, great-grandson of Ford’s founder, Henry Ford, to the automotive company’s employees, union heads, and car dealers. Bryce Hoffman responded to questions from members of the audience at Barnes & Noble in Allen Park, Michigan. close

*The transcript for this program was compiled from uncorrected Closed Captioning.

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Book Discussion on American Icon

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Program ID:
305358-1
Category:
Public Affairs Event
Format:
Speech
Location:
Allen Park, Michigan, United States
First Aired:
Apr 14, 2012
Last Aired:
Jun 1, 2012

Airing Details

  • Apr 14, 2012 | 1:15pm EDT | C-SPAN 2
  • Apr 15, 2012 | 11:15pm EDT | C-SPAN 2
  • May 07, 2012 | 7:16am EDT | C-SPAN 2
  • May 31, 2012 | 9:03pm EDT | C-SPAN 2
  • Jun 01, 2012 | 12:00am EDT | C-SPAN 2
  • Jun 01, 2012 | 2:57am EDT | C-SPAN 2
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Book Discussion on American Icon

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