Innovations in Campaign Advertising

David Schwartz presented numerous selections from his online exhibit, “The Living Room Candidate,” which features more than 300… read more

David Schwartz presented numerous selections from his online exhibit, “The Living Room Candidate,” which features more than 300 television commercials from every presidential election since 1952. He examined the persuasive techniques employed in these ads and explored the role of various technological platforms - from biographical films to 30-second television ads to YouTube - in the evolution of political advertising. Mr. Schwartz also responded to questions from members of the audience.

“Delivering the Message: Advertising” was part of the symposium “Political Machines: Innovations in Campaigns and Elections,” held in the Warner Bros.*Theater of the National Museum of American History. close

*The transcript for this program was compiled from uncorrected Closed Captioning.

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  • Joyce Bedi Senior Historian National Museum of American History->Lemelson Center for the Study of Invention and Innovation
  • Arthur Molella Director National Museum of American History->Lemelson Center for the Study of Invention and Innovation
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Political Machines: Campaigns and Elections

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Innovations in Campaign Advertising

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Program ID:
309204-1
Category:
Public Affairs Event
Format:
Speech
Location:
Washington, District of Columbia, United States
First Aired:
Nov 6, 2012
Last Aired:
Jan 1, 2013

Airing Details

  • Nov 06, 2012 | 7:19pm EST | C-SPAN 2
  • Nov 24, 2012 | 10:29am EST | C-SPAN 3
  • Nov 26, 2012 | 6:31am EST | C-SPAN 3
  • Dec 31, 2012 | 5:31pm EST | C-SPAN 3
  • Jan 01, 2013 | 5:31am EST | C-SPAN 3
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Innovations in Campaign Advertising

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