Edward Bernays and Corporate Public Relations

University of Michigan professor David Hancock talked about Edward Bernays and the rise of corporate public relations. Edward Bernays… read more

University of Michigan professor David Hancock talked about Edward Bernays and the rise of corporate public relations. Edward Bernays was a pioneer in the field of public relations and marketing. His beliefs were influenced by his uncle Sigmund Freud and he believed that public sentiment could be manipulated as a result of what he termed a “herd instinct.” Bernays was responsible for many notable public relations campaigns, especially his efforts in the 1930s to increase the numbers of women smokers for Lucky Strike cigarettes. close

*The transcript for this program was compiled from uncorrected Closed Captioning.

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Edward Bernays and Corporate Public Relations

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Program ID:
316382-1
Category:
Public Affairs Event
Format:
Speech
Location:
Ann Arbor, Michigan, United States
First Aired:
Jan 18, 2014
Last Aired:
Feb 17, 2014

Airing Details

  • Jan 18, 2014 | 8:00pm EST | C-SPAN 3
  • Jan 19, 2014 | 12:01am EST | C-SPAN 3
  • Jan 19, 2014 | 1:00pm EST | C-SPAN 3
  • Feb 15, 2014 | 10:30am EST | C-SPAN 3
  • Feb 16, 2014 | 3:40pm EST | C-SPAN 3
  • Feb 17, 2014 | 6:30am EST | C-SPAN 3
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