Buying Media Time
1993-01-05T22:08:13-05:00https://ximage.c-spanvideo.org/eyJidWNrZXQiOiJwaWN0dXJlcy5jLXNwYW52aWRlby5vcmciLCJrZXkiOiJGaWxlc1wvZjlmXC8xOTkzMDEwNTIyMTAzNzAwMl9oZC5qcGciLCJlZGl0cyI6eyJyZXNpemUiOnsiZml0IjoiY292ZXIiLCJoZWlnaHQiOjUwNn19fQ==Mr. Pessel described the process of buying electronic media time by a
political campaign. Issues raised in the discussion included media
markets and reaching the desired type of voters through specific
media buys.
political campaign. Issues raised in the discussion included media
markets and reaching the desired type of voters through specific
media buys.
Mr. Pessel described the process of buying electronic media time by a
political campaign. Issues raised in the discussion included media
markets and reaching the desired type of voters through specific
media buys.
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