The 1988 Elections: Learning from Media Polls

The issue discussed in this conference is that of the effect that media, and in particular media polls, have upon the campaign strategies… read more

The issue discussed in this conference is that of the effect that media, and in particular media polls, have upon the campaign strategies of the candidates. Rivers discusses a number of different strategies that a candidate may use to take advantage of the ability of the media to present his message to a large audience. Often, the tactic chosen will depend upon its likelihood of success as defined by polls conducted by the media and the candidates. close

People in this video

  • Thomas E. Mann Director Brookings Institution->Government Studies
  • Helmut Norpoth Professor State University of New York, Stony Brook
  • Samuel L. Popkin Associate Professor University of California, San Diego->Political Science Department
  • Douglas Rivers Professor University of California, Los Angeles
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The 1988 Elections: Learning from Media Polls

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Program ID:
4081-1
Category:
Public Affairs Event
Format:
Forum
Location:
Washington, District of Columbia, United States
First Aired:
Sep 4, 1988

Airing Details

  • Sep 04, 1988 | 6:11am EDT | C-SPAN 1
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The 1988 Elections: Learning from Media Polls

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