Campaign Strategy, Theme, and Message

Bill Sweeney addressed the Campaign Management Institute at American University. He discussed campaign strategy focusing on the theme and message of a political campaign.

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People in this video

  • Will Robinson Director American University->Campaign Management Institute
  • William Sweeney Jr. Director Electronic Data Systems Corporation->Government Relations

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Campaign Strategy, Theme, and Message

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Program ID:
53384-1
Category:
Public Affairs Event
Format:
Forum
Location:
Washington, District of Columbia, United States
First Aired:
Dec 28, 1993 | 3:06pm EST | C-SPAN 2
Last Aired:
Dec 29, 1993 | 4:25pm EST | C-SPAN 2

Airing Details

  • Dec 28, 1993 | 3:06pm EST | C-SPAN 2
  • Dec 29, 1993 | 7:24am EST | C-SPAN 2
  • Dec 29, 1993 | 4:25pm EST | C-SPAN 2
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Campaign Strategy, Theme, and Message

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