Print and Collateral Media

Ms. Whitney addressed the strategy, theme, and message elements of a campaign. She continued with a discussion on the effectiveness of print media and its counterpart, “collateral” media which includes bumper stickers and billboards.

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  • Carol Whitney Coordinator American University->Campaign Management Institute

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Print and Collateral Media

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Program ID:
53524-1
Category:
Public Affairs Event
Format:
Forum
Location:
Washington, District of Columbia, United States
First Aired:
Jan 06, 1994 | 1:08am EST | C-SPAN 2

Airing Details

  • Jan 06, 1994 | 1:08am EST | C-SPAN 2
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Print and Collateral Media

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