Polling and Strategies
Professor Feldman talked about getting the most out of polling research, using polling to help develop a message, and designing polling questions. She took questions from the students.
*The transcript for this program was compiled from uncorrected Closed Captioning.
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Ms. Matthews gave an introduction to survey research to a class attending the Campaign Management Institute,…
Comparing Local and State Races
Mr. Robinson talked about the differences between state and local campaigns and how to write a campaign plan.
Nonpartisan Voter Targeting
Mr. Robinson discussed getting demographic and electoral information on all voters in a locality and how to get…
Mr. Robinson discussed how to reach partisan voters through demographic and electoral targeting. He also took…