Using Technology in Campaigns
Mr. Winston talked about the new technology available to political campaigns and the most effective way to use technology. This… read more
Mr. Winston talked about the new technology available to political campaigns and the most effective way to use technology. This was part of the annual seminar on lobbying and campaigns at American University. Following his prepared remarks, Mr. Winston answered questions from the students. close
*The transcript for this program was compiled from uncorrected Closed Captioning.
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Campaign Strategy and Message
Mr. Winston talked about developing campaign strategies, themes, and messages. Among the topics he addressed…
Course coordinators outlined an academic course on campaign management which would take place over the next two weeks.
A New Look at Campaign Strategy
Mr. Winston outlined the elements of a campaign strategy and talked and making the strategy effective.
Strategy, Theme and Message
Mr. Winston talked about how to make decisions about campaign messages and strategies and how to affect voters'…