Microtargeting in Political Campaigns
Matt Dailer, deputy political director at the Republican National Committee, talked about the changes in advertising strategies during the last 20 years and the use of data and microtargeting individual voters during campaigns.
Description
Matt Dailer, deputy political director at the Republican National Committee, talked about the changes in advertising strategies during the last 20 years and the use of data and microtargeting individual voters during campaigns.
Bell Ringer Assignment
- How have elections and advertising strategies changed since the 2000 election?
- How do campaigns use data to target individual voters?
- How effective do you think microtargeting is for campaigns?
Additional Resources
Participants
Vocabulary
- Campaign Advertisements
- Data
- Early Voting
- Microtargeting