Bell Ringers

Bell Ringer: Attack Ads in Presidential Campaigns

Attack Ads in Presidential Campaigns

John Geer talked about his book In Defense of Negativity: Attack Ads in Presidential Campaigns.

Description

John Geer talked about his book "In Defense of Negativity: Attack Ads in Presidential Campaigns."

Bell Ringer Assignment

  • Explain the example that John Geer describes of negativity in politics after the Constitutional Convention.
  • According to John Geer, why can attack ads be successful?
  • Explain the significance of the Daisy Ad of 1964, and the Swift Boat Ad of 2004, to the presidential campaigns of those times.
  • According to John Geer, why do people and the media pay more attention to attack ads rather than positive ads?
  • Explain the role of attack ads as described by John Geer.

Participants

    Vocabulary

    • Adlai Stevenson
    • Anti-federalist
    • Barry Goldwater
    • Bill Of Rights
    • Constitutional Convention
    • Daisy Ad
    • Dwight D. Eisenhower
    • John Kerry
    • Lyndon B. Johnson
    • Swift Boat Ad
    • Watershed Election

    Topics

    AP U.S. Government Key TermsCampaigns & Elections

    Grades

    Middle SchoolHigh SchoolUniversity