Bell Ringers

Bell Ringer: Big Data and Politics

Big Data and Politics

Psychologist and Data Scientist Michal Kosinski discussed the impact of "Big Data" on the political process. He specifically provides examples from the 2016 U.S. Presidential Election and the Brexit vote.

Description

Psychologist and Data Scientist Michal Kosinski discussed the impact of "Big Data" on the political process. The use of "Big Data" and data analysis allows campaigns to use information obtained through activities like internet searches, credit card purchases and social media to target messages for specific voter. He specifically provides examples from the 2016 U.S. Presidential Election and the Brexit vote.

Bell Ringer Assignment

  • How do politicians and political campaigns use algorithms to persuade voters?
  • How has big data impacted the messages in a political campaign?
  • What are the impacts of targeted messaging?
  • According to Michal Kosinski, how does using algorithms and targeted messaging improve democracy?
  • How has big data and targeted marketing made politics more accessible to candidates of the establishment?
  • In your opinion, is big data and targeted marketing good for democracy?

Additional Resources

Participants

    Vocabulary

    • Algorithms
    • Big Data
    • Democracy
    • Social Media

    Topics

    Campaigns & ElectionsScience & Technology

    Grades

    High SchoolUniversity