Lesson Plan: Evaluating Historical Presidential Campaign Ads

Analyzing Political Advertisements

Joe Fuld, a Democratic campaign consultant, and Dan Allen, a Republican campaign consultant, talked about what makes an effective ad and what political advertisers are competing against on television.


This lesson looks at what factors make good campaign advertisements. It has students view televised presidential campaign advertisements starting with Dwight Eisenhower's "I like Ike" ad and continues through the 2016 presidential election. Students will view these campaign ads, analyze them and evaluate their effectiveness.


Additional Resources


  • Campaign
  • Candidate
  • Effectiveness
  • Election
  • Political Ad
  • Viewers
  • Voters


Campaigns & Elections


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