In response to questions from Senator Orrin Hatch (R-UT) discussed the business model of Facebook and possible legislation changes to protect consumer data.
Issie Lapowsky talked about how a data firm employed by the Trump presidential campaign, Data Analytica, gained access to the data of some 50 million Facebook users. She covered this story for Wired Magazine for over a year. She discussed the legality of these actions and how Facebook is addressing this issue.
As the use of big data becomes more prevalent, political campaigns have started to adopt these techniques. This lesson explains big data and how it is used in political campaigns.