Impact of Political Campaign Ads
Lisa Henry, archivist and curator at the Julian P. Kanter Political Commercial Archive, explains types of advertising and highlights some political ads.
Description
Lisa Henry, archivist and curator at the Julian P. Kanter Political Commercial Archive, explains types of advertising and highlights some political ads.
Bell Ringer Assignment
- Explain the difference between product advertising and political ads as Lisa Henry describes.
- Describe the messages that are being delivered in the ads for Dianne Feinstein, Hubert Humphrey and Joni Ernst.
- Do you think these kinds of ads are effective? Explain your reasoning.
Additional Resources
- Video Clip: Political Campaign Ad: Hell Bent for Election (1944)
Lisa Henry describes this ad as it related to FDR
- Video Clip: Richard Nixon Presidential Ad (1968)
Lisa Henry describes how the conditions in the U.S. and the Vietnam War impacted the messages that were being delivered through television.
- Video Clip: Channing Phillips (1971)
An ad promoting Channing Phillips
- Bell Ringer: Analyzing Political Advertisements
Joe Fuld, a Democratic campaign consultant, and Dan Allen, a Republican campaign consultant, talked about what makes an effective ad and what political advertisers are competing against on television.
- Lesson Plan: Evaluating Historical Presidential Campaign Ads
This lesson looks at what factors make good campaign advertisements. It has students view televised presidential campaign advertisements starting with Dwight Eisenhower
Participants
Vocabulary
- Dianne Feinstein
- Hubert Humphrey
- Joni Ernst
- Negative Advertising
- Product Placement
- Richard Nixon