Charlie Cook from the Cook Political Report discusses the political landscape, messaging for each party, and possibility that Republicans will lose the House and the Senate in the 2018 midterm election.
This lesson focuses on the 2018 midterm elections with an emphasis on the strategies, messaging and advertisements that candidates and political parties are using to persuade voters. Through examples of campaign advertisements from the 2018 midterm elections, students will evaluate the impact that national and state politics and issues have on elections for state and district offices. Students will also analyze the impact of party affiliation and party leadership on specific races.
To begin class, provide an overview of the 2018 midterm elections and party messaging by viewing each of the following video clips and discussing the questions associated with them.
VIDEO CLIP: A Preview of the 2018 Midterm Elections (2:08)
VIDEO CLIP: Republican Messaging and Fundraising for the 2018 Midterm Elections (3:39)
VIDEO CLIP: Democratic Messaging for the 2018 Midterm Elections (5:14)
Using a jigsaw setup, divide the class into groups and assign each group one of the 2018 midterm campaign advertisements listed below. For the advertisements, have the groups provide the following information using the 2018 Midterm Advertisement Handout. Students will share their information with the class and the class will complete the handout.
2018 MIDTERM CAMPAIGN ADVERTISEMENTS:
VIDEO CLIP: 2018 Republican Midterm Advertisement (2:07)
VIDEO CLIP: 2018 North Dakota Senate Race- Democrat Heidi Heitkamp Campaign Ad (0:36)
VIDEO CLIP: 2018 North Dakota Senate Race- Republican Kevin Cramer Campaign Ad (1:12)
VIDEO CLIP: 2018 Florida Senate Race- Republican Rick Scott Campaign Ad (0:49)
VIDEO CLIP: 2018 Nevada Senate Race- Democrat Jacky Rosen Campaign Ad (1:13)
VIDEO CLIP: 2018 Arkansas 2nd Congressional District- Democrat Clarke Tucker Campaign Ad (0:42)
Using the information from the video clips and the handout, have the students write explanations of how each of the following factors impact messaging and strategy for the 2018 midterm elections.
As an exit slip, have the students answer the following question before leaving.
Be a Campaign Strategist- Choose a candidate running for election in your state or Congressional district and research that candidate. Develop a campaign strategy for this candidate. Include the following:
Research a Congressional District Race- Choose a congressional race and research the candidates and the electoral history of the district or state. Based on how the district or state voted in past elections and current polling data, make a prediction on who you think will win in the 2018 election. Be prepared to explain your prediction. Election results and polling data can be found on the websites listed below and through other online resources: