Lesson Plan: What Makes a Good Campaign Ad?- Advertisement Analysis

What Makes a Good Campaign Ad?

Democratic Strategist Steve McMahon and Republican Strategist Todd Harris talked about the characteristics that make a good campaign ad. They analyzed a portion of Texas Congressional candidate MJ Hegar's ad entitled "Doors."


This lesson has students learn about different strategies that media consultants use to convince voters with campaign ads. They will hear from Democratic and Republican strategists and will explore what characteristics make effective ads and what characteristics do not. Students will view video clips of modern campaign ads and evaluate these campaign advertisements. This lesson can be used in a traditional classroom or in classrooms with one-to-one devices.


Additional Resources


  • Advertisements
  • Campaign
  • Chyron
  • Digital Advertisements
  • Media Consultant
  • Narrative
  • Screen Agnostic
  • Self-deprecating
  • Viral


Campaigns & Elections


Middle SchoolHigh SchoolUniversity