Frank I. Luntz
Frank I. Luntz is an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms 'death tax' instead of 'estate tax' and 'climate change' instead of 'global warming,' and public relations support for pro-Israel policies in the Israeli-Palestinian conflict. Wikipedia*
On the C-SPAN Networks:
Frank I. Luntz has 104 videos in the C-SPAN Video Library; the first appearance was a 1988 Debate as a Chairman for the Annenberg Washington Program. The year with the most videos was 2015 with 13 videos as a Founder and President. The year with the highest average number of views per program was 2011 with an average of 13,220 views per program. Most appearances with Steve Scully (7), Jennifer Laszlo Mizrahi (7), Fred Barnes (5). Most common tags: Road to the White House, Republican Party, Iowa.