Jerome "Jerry" Lewis Avorn, M.D. is a Professor of Medicine at Harvard Medical School and Chief of the Division of Pharmacoepidemiology and Pharmacoeconomics at Brigham and Women’s Hospital. He invented the practice of "academic detailing" in which pharmacists, nurses, and physicians educate doctors about cost-effective prescribing practices using the same tactics that drug companies employ to market their products. Wikipedia*
On the C-SPAN Networks:
Jerry Avorn has two videos in the C-SPAN Video Library; the first appearance was a 2004 Speech. The year with the highest average number of views per program was 2011 with an average of 1,504 views per program.