Richard B. Wirthlin
Richard Bitner Wirthlin was a prominent American pollster, who is best known as Ronald Reagan's chief strategist, serving as his political consultant and pollster for twenty years, from 1968 through the end of his presidency. He became a senior adviser and member of Reagan's his inner circle and is known to have helped him shape his political message and strategies, both in presidential campaigns and in the White House. Wikipedia*
On the C-SPAN Networks:
Richard B. Wirthlin has 15 videos in the C-SPAN Video Library; the first appearance was a 1988 Roundtable as a Founder and President for the Decision Making Information. The year with the highest average number of views per program was 1995 with an average of 106 views per program as a Co-Founder, Chair and CEO for the Wirthlin Group. Most appearances with Norman J. Ornstein (2), Patrick Caddell (2), Stanley "Stan" B. Greenberg (2). Most common tags: Polling, Reagan, Ronald, Campaigns.