William H. Danforth founded [http://en.wikipedia.org/wiki/Ralston_Purina Ralston-Purina] in St. Louis, Missouri in 1894. He was a co-founder of the American Youth Foundation and the author of the book, 'I Dare You!'. Wikipedia*
On the C-SPAN Networks:
William Danforth has three videos in the C-SPAN Video Library; the first appearance was a 1989 Speech. The year with the most videos was 1992 with two videos. Most common tag: Presidential Campaign.