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Liz Chadderdon

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    Polling in Political Campaigns

    Andrew Myers talked about the tools of polling in political campaigns and ways that polling adds to message and strategy building. In his remarks Mr. Myers explained polling terms and the…

    669 views
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    Campaigns and Voter Profiles

    Bob Blaemire spoke to students about the use and development of voter files by political campaigns. Among the topics he addressed were strategies and techniques for micro-targeting voters,…

    217 views
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    Voter Targeting in Campaigns

    Tom Bonier spoke to students about campaign strategy and identifying potential voters to target during campaigns. Among the topics he addressed were developing targeting and marketing…

    314 views
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    U.S. Political Environment

    Following introductory remarks to students attending American University’s Campaign Management Institute, Neil Newhouse spoke to students about the political climate in Washington and the…

    198 views