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Char Beales

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    The Future of Cable TV Programming

    Ms. Laybourne talked about the future of cable television noting that women watch more television than men and that they are responsible for 70 percent of purchases. She also talked about…

    32 views
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    Challenges Facing Cable Networks

    Mr. Davatzes talked about the growth of the cable industry in 1998 and the potential for future growth, noting that in August basic cable, for the first time, drew a majority of viewers in…

    21 views
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    Cable Industry Advertising

    Bob Ostrow, Cablevision Advertising Bureau, President and CEO, spoke about growth in cable industry advertising. He said that the reason behind this growth is the cable industry investment…

    16 views
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    Cable Industry Outlook

    Decker Anstrom, National Cable Television Association President and CEO, talked about what mergers, partnerships and technological advances would mean to the future of the cable industry in…

    34 views
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    Cable Television Marketing

    Char Beales, President of the Cable TV Administration and Marketing Society spoke to a luncheon audience of the Washington Metro Cable Club about changes in the future marketing strategies…

    16 views